Kind Materials

Our Materials

We think the world should be focused on sustainability and leave out the nasty stuff like plastics. That’s why we use natural materials to create our product line and partner with New Zealand businesses to source them. 

Linen

All of our linen is 100% Turkish stonewashed high quality material - a natural way to dye the material. It’s one of the best fabrics out there and has a low environmental impact since the flax plants where linen comes from can grow even in poor conditions with little water. It also has these great benefits:

  • Breathable and moisture-wicking
  • Strong and long-lasting
  • Luxuriously soft 

Sourced in New Zealand

Lavender

Where to begin? Lavender is an age-old remedy known for being the calming oil, the relaxing scent, and even a sleep-aid. You can rub it on bug bites or drink it in a tea. Cut up its stems or use the buds. With so many versatile uses, we just had to use it in our products.

Hand sweeping into fresh lavender in field

 

Wool

We have partnered with Joma Wool®, based in Christchurch as we whole-heartedly believe their wool products are superior, and they are a good bunch of kiwi's too! 

Joma Wool® is sourced with genuine care for animals and the environment. They use wool that is gently shorn from grass-fed crossbred sheep, which roam freely across some of New Zealand’s most remote farms.

New Zealand sheep are renowned for having the whitest, strongest and cleanest wool due to a combination of climate, care and expert farming practices.

 Here are a few awesome benefits of wool:

  • Allergy and Asthma safe
  • Fire resistant naturally
  • Wool is warmer - energy savings!
  • Rapidly renewable

Sheep in field

Joma Wool® is independently verified to be of genuine New Zealand origin by an independent auditor, Oritain.

How does it work? The experts at Oritain have scientifically analysed samples of Joma Wool® to create an origin “fingerprint” of the wool based on its natural isotopic variance. This means Oritain can test any Joma Wool® product anywhere in the supply chain to ensure that it is indeed genuine Joma Wool® of New Zealand origin.

We genuinely care about the wellbeing of the sheep who provide our wool, as well as the precious natural environment they’re raised in. When we know that when both animals and the environment are happy and healthy, we can rest easy.

To ensure we’re doing the best for our natural world, Joma Wool® sources their wool from Kiwi farmers who promote healthy ecosystems amongst their grazing pastures and follow the internationally recognised “five freedoms” for animal welfare.

  • › Freedom from hunger and thirst
  • › Freedom from discomfort
  • › Freedom from pain, injury or disease
  • › Freedom to express normal behaviour
  • › Freedom from fear and distress

To give ultimate confidence JOMA wool is tested and adheres to the STANDARD 100 by OEKO-TEX® - this is one of the world's best-known labels for textiles tested for harmful substances. It stands for customer confidence and high product safety. You can be certain the wool has been tested for harmful substances and therefore is harmless for human health. The test is conducted by independent OEKO-TEX® partner institutes, annually as the criteria catalogue is updated annually too.

Flax Seeds (also known as Linseed)

Much like linen, flax seeds are known to be a wonderful enviro-friendly alternative to its competitors due to the low amount of water required to grow the plant. Flax seed holds heat longer and lasts longer than its heat pack competitors like wheat. Completely biodegradable, too. Grown in New Zealand.

Lots of linseed flaxseed

Packing Materials

We partner with Better Packaging Co. to ship all products in compostable bags, or in some cases use recycled cardboard boxes for special deliveries. Items may sometimes come in a durable ziploc bag to protect while shipping, but this is meant to be repurposed and is not single-use. 

Hand holding Better Packaging Co. Black Mailing Bag with text "I'm a real dirt bag"

Trimmings

Since we believe in whole product sustainability, we’ve even considered our elastic, handles, and buttons in our designs. Our cotton rope and elastic are New Zealand sourced, and the rope is all natural therefore biodegradable. We are always on the lookout for better choices and biodegradable alternatives or designs.

Cotton rope