Kind Materials

Our Materials

We think the world should be focused on sustainability and leave out the nasty stuff like plastics. That’s why we use natural materials to create our product line and partner with New Zealand businesses to source them. 



All of our linen is 100% Turkish stonewashed high quality material - a natural way to dye the material. It’s one of the best fabrics out there and has a low environmental impact since the flax plants where linen comes from can grow even in poor conditions with little water. It also has these great benefits:

  • Breathable and moisture-wicking
  • Strong and long-lasting
  • Luxuriously soft 

Sourced in New Zealand


Where to begin? Lavender is an age-old remedy known for being the calming oil, the relaxing scent, and even a sleep-aid. You can rub it on bug bites or drink it in a tea. Cut up its stems or use the buds. With so many versatile uses, we just had to use it in our products.

Hand sweeping into fresh lavender in field



We work directly with Kiwi wool farmers as they have a commitment to sustainable practices and doing what’s best for our world. Our wool supplier ensures the sheep get cuddles and are treated ethically. Happy sheep produce superior wool. Here are a few awesome benefits of wool:

  • Allergy and Asthma safe
  • Fire resistant naturally
  • Wool is warmer - energy savings!
  • Rapidly renewable

Sheep in field


Flax Seeds (also known as Linseed)

Much like linen, flax seeds are known to be a wonderful enviro-friendly alternative to its competitors due to the low amount of water required to grow the plant. Flax seed holds heat longer and lasts longer than its heat pack competitors like wheat. Completely biodegradable, too. Grown in New Zealand.

Lots of linseed flaxseed


Packing Materials

We partner with Better Packaging Co. to ship all products in compostable bags, or in some cases use recycled cardboard boxes for special deliveries. Items may sometimes come in a durable ziploc bag to protect while shipping, but this is meant to be repurposed and is not single-use. 

Hand holding Better Packaging Co. Black Mailing Bag with text "I'm a real dirt bag"



Since we believe in whole product sustainability, we’ve even considered our elastic, handles, and buttons in our designs. Our cotton rope and elastic are New Zealand sourced, and the rope is all natural therefore biodegradable. We are always on the lookout for better choices and biodegradable alternatives or designs.

Cotton rope